The Challenge
What Spander Was Facing
Spander's US sales operations team was manually reviewing every inbound lead, deciding which rep to assign based on territory and product line, and notifying them through Slack. During busy periods, leads sat unassigned for hours. There was no audit trail, and reps regularly disputed whether they had been notified about a lead.
The Solution
What We Built
We built a lead routing automation that captures inbound leads from every source, applies territory and product-line rules, assigns to the correct rep in the CRM, sends a structured notification with full lead context, and auto-escalates if no action is taken within the SLA window. Every assignment is logged with a complete audit trail.
Results
Measurable Outcomes
✓Lead response SLA compliance improved from 61% to 100%
✓Manual routing eliminated — saving sales ops 3 hours per day
✓Lead dispute incidents eliminated entirely through full assignment audit trail